GAIA calls for cruelty-free holidays
In its new campaign, GAIA calls on consumers to give up lobster during the holidays. GAIA is spreading this message through a powerful video spot, broadcast nationwide on television, in cinemas and online. The spot features a dog named “Bonhomard”, who feels invincible… until he is suspended above a pot of boiling water.
Carrefour, Delhaize and Intermarché are currently the last retail chains still selling live lobsters. GAIA is urging them to finally adopt a policy that respects animal welfare.
On the political level, the organisation calls on regional Ministers for Animal Welfare to ban live boiling and live cutting, and to make prior stunning mandatory, for example via the Crustastun, which stuns lobsters and crabs in a fraction of a second.